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Dollar General CEO Cal Turner Jr. traces humble beginnings of multi-billion-dollar company
“The family business that would one day become Dollar General Corporation came into existence in October 1939 as J.L.
Turner and Son Wholesale Dry Goods, Shoes, Notions and Hosiery,” writes Cal Turner Jr. in a new memoir, "My Father’s Business."
“I was born three months later, and I’ve always considered us to be a joint venture.” Launching Dollar General, he writes, “involved the kind of creative leap that comes along all too rarely, and it ultimately left a huge mark on American business.”
In 1955, Turner’s father, Cal Sr., was the owner of 36 stores operating in small towns in Tennessee and Kentucky.
Inspired by “Dollar Days” sales at the big department stores in nearby Nashville, he decided to revolutionize his own retail model and price everything at a dollar. “Customers obviously loved that $1 price point,” the elder Turner reasoned.
“Somehow, it made real value seem even more obviou
